MANIFESTO
Enough is enough. The idea that happiness and fulfilment comes from owning more stuff is destroying our peace of mind, and our world. Instead, we must focus on using what we already own more wisely, creatively, and purposefully. In the process, we’ll all find more stimulation and fulfilment.
Circularity is the future. Enough Stuff champions a world where products and materials are part of a closed loop—designed, used, and re-used in ways that maximise their value and minimise environmental impact.
Rebranding ‘Success’.
Enough Stuff seeks to change the way our society measures success. Less focus on what we consume and own, more focus on our health, wellbeing, connections with others, and the time we have to enjoy all this. Our goal is to foster a culture where innovation leads to meaningful, lasting impact for people and the planet.
Innovation drives change. We support individuals and visionaries who see opportunity in what others might discard, turning waste into worth, problems into solutions, and ideas into actions.
Community is everything. Together, we can create a future where sustainability is the norm, not the exception. This is a space for collaboration, advocacy, and mutual support, empowering individuals, businesses, and industries to join the movement.
Rewiring ourselves. The journey to living in circular ways is internal before its external. We all have work to do, in order that we rewire the ideas and scripts we’ve inherited - and have been actively sold for generations - to push back against the businesses that promise so much but deliver so little of real worth.
MISSION
Enough Stuff exists to support an economy that works within the limits of the Earth, where circularity, sustainability, and human creativity shape the future of business and society.
Through collaboration, innovation, and advocacy, we aim to:
Empower communities, policymakers, and innovators to reimagine products and services within a circular economy framework.
Provide support services to help organisations thrive whilst reducing their environmental footprint.
Advocate for systemic change that promotes sustainability in policy, industry, and consumer behaviour.
Inspire individuals and communities to rethink consumption, embracing a life of mindful use and responsible stewardship.
Together, we can stop chasing the dream of owning more, and start creating a future where we truly feel we have enough.
Enough Stuff will:
Support people and organisations through resources, learning, training, and consultancy:
those individuals, communities, and organisations wanting to set-up and run circular economy models. These could be swap-shops and second-hand shops, lending libraries, repair sheds…the opportunities are exciting and pretty endless.
They could be traditional businesses wanting to use more circular supply chains, or circular processes to save money on waste whilst helping reduce their carbon footprint.
Host events aiming to bring together people interested in learning about and contributing to more circular ways of being and doing to learn, ideate, create connections and embody the founding principles – to share knowledge and skills
Showcase experts and knowledge to expand awareness, raise the profile of member organisations and people doing great stuff in the circular economy through podcasts, live events, and across socials.
Platform Research and share insights to advocate for policy change on all aspects related to circular economy and environmental and economical sustainability
